Director, Fashion, Beauty, Advertising, Swimwear: Los Angeles, New York & Worldwide
Los Angeles fashion photographer & director Laretta Houston is renowned for her diverse and dynamic portfolio, which spans fashion, advertising, beauty, lifestyle, and swimwear photography. With a unique ability to capture the essence of her subjects, Houston has established herself as a sought-after artist in the industry. Her work in fashion photography is marked by an innovative approach that blends high fashion aesthetics with a keen eye for detail, resulting in striking and memorable images.
In addition to her work behind the camera, Houston also serves as a director of photography, bringing a holistic perspective to her projects. As a director of photography, she oversees each production’s visual storytelling, lighting design, and overall aesthetic, ensuring that every frame aligns with the creative vision. This dual expertise allows her to seamlessly merge artistic intent with technical precision, elevating the quality and impact of her work.
In advertising, Houston’s expertise shines through her ability to create compelling visuals that resonate with consumers and effectively communicate brand messages. Her beauty photography is celebrated for its flawless execution and ability to highlight the natural allure of her subjects, often gracing the pages of top magazines and campaigns.
Houston’s swimwear photography also showcases her versatility, capturing the elegance and confidence of models in stunning seaside and poolside settings. Throughout her career, Houston has collaborated with a wide range of clients, from emerging designers to established fashion houses, bringing their visions to life with her artistic vision and technical proficiency. Her work is characterized by vibrant colors, dramatic lighting, and a refined sense of composition, making each photograph a work of art.
Based in the heart of Los Angeles, a city known for its eclectic and ever-evolving fashion scene, Houston draws inspiration from the diverse culture and dynamic energy around her. This vibrant environment fuels her creativity and drives her to push the boundaries of her craft.
Whether working on high-profile commercial projects or directing, Laretta Houston remains committed to excellence, consistently delivering images that captivate and inspire. Her dedication to her craft and passion for storytelling through photography make her a true luminary. View more on her Instagram.