ADVERTISING PHOTOGRAPHER & CREATIVE PRODUCER
As a advertising photographer, I specialize in campaigns, beauty, fashion, lifestyle, editorials, lookbooks and magazine photography.
Los Angeles, New York, Atlanta, Miami
Advertising photographer Laretta Houston, was born in Angeles City, Philippines. From struggle and poverty evolved an inspirational vision of beauty and life all around her. Laretta’s story could easily have taken such a different turn if not for her determination and strength.
Born the daughter of a military father who traveled a lot, she spent most of her time with relatives modestly raised in poverty without luxury. After losing her mother at age 13 to Lupus, this is when she entered her journey through the foster care system.
Eventually making her way to the United States, she was determined to change the course of her life. Struggling to balance work, school and raising a young girl while still a young girl herself, she graduated the Art Institute of Atlanta with a degree in Multimedia and Web Design. After several years as a successful web designer, her love of photography continued to grow. In typical Laretta style, the tenacious artist picked up her first camera, started shooting and to date has not stopped.
Her Multimedia background would prove to be an invaluable help in marketing her new passion as well as giving incredible insight to clients advertising and marketing needs.
As reflected in her art, her history plays and incredible influence on Laretta’s vision. She sees beauty in unlikely places. As a woman who wears her emotions on her sleeve, her mind’s eye sees each project as a very personal journey.
She now spends most her time raising her beautiful daughter Simone. Upon bookings, she shoots advertising, beauty, fashion, lifestyle editorials, campaigns and lookbooks between Los Angeles, Atlanta, New York & Miami.